CHRISTY DAWN

For all of you Reformation super-fans out there (I am one myself) I’m here to introduce you to your new favorite brand — CHRISTY DAWN.

In the process of checking the Reformation Instagram feed (as I do multiple times each day) I stumbled upon the feed of Reformation model Christy Dawn Petersen which then led me to CHRISTY DAWN, the dream child of Petersen. Launched at the tail end of 2013, CHRISTY DAWN features three of my favorite things: gauzy gowns, floral prints and lace. If that’s not enough to get you intrigued, just wait — there’s more…
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Each CHRISTY DAWN dress is vintage-inspired and made in small batches, making each one that much more special. Sometimes there may be 24 made, sometimes there may only be three. So if you see something you like, you’d better get on it and make a purchase, otherwise you’ll be left praying that someone makes a return!!

I’d love to own literally every single CHRISY DAWN dress, but my wallet will simply not allow it. But I do have one CHRISTY DAWN dress — the Lincoln in pink floral (pictured at the top of this post). This was a big purchase for me as the dress was $197 plus tax. I had been lusting after it ever since I saw Petersen post the “coming soon” image on Instagram. I eagerly awaited the day that it came out on their website and once it did, I began checking back every single day to make sure it was still available. As long as it was still there, I knew I still had a chance of getting it, but at the rate the other Lincoln dresses sold out, I wasn’t holding my breath. I kept dreading the day that I’d wake up and see the dress say 0/12 (meaning they were all gone). Luckily, I never had to see that day because I got the last one! I woke up one morning and saw that there was only one Lincoln left. That’s when I went into panic mode! I knew that I should save my money (I mean I’m a college student after all). But I also knew that if I let this dress sell out, I would never get the chance to bask in its beauty. So what did I do you ask? I did what any normal shopaholic would do — I took my phone and my wallet into my closet and bought the dress. Why the closet? That way my boyfriend didn’t know what I was doing!! Gahhhh, I know that sounds so bad. It’s like a page out of a Sophie Kinsella novel. Crazy or not, I got my dress and believe me when I tell you it was well worth the money. Even the packaging is gorgeous!! Each order comes in a wooden DAWN-engraved box with a small bundle of lavender. Does it get any better than that?!

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…it does! All CHRISTY DAWN garments are made by local artisans from deadstock fabrics. I’m always a fan of eco-friendly fashion, especially when it looks like this!

Let me just say, I’d love to be a part of the CHRISTY DAWN family too. Not only is Petersen a gorgeous model, but she has the most beautiful little boy and is engaged to Survivor alum Aras Baskauskas. She also has a seemingly endless number of model friends who partake in the CHRISTY DAWN lookbook shoots and “Friends of Dawn” stories (hello Leah Jenner, Langley Fox, Ally Walsh and Elaina Bellis)!!  Not to mention all of her photographer friends! Ahh, the benefits of being a model.

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If I haven’t convinced you that CHRISTY DAWN is your new favorite brand, just check out Taylor Swift’s music video for “Style,” and you’ll see her sporting the Fitzgerald dress (she’s wearing it backwards, but hey it works both ways)! Also check out these shots from the CHRISTY DAWN lookbooks, Instagram feed and “Friends” stories! Can I go on the next lookbook roadtrip Christy?! Haha

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Leah Jenner — Photo/James Branaman
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Big Sur Road Trip Lookbook — Photo/Misha Taylor

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Big Sur Road Trip Lookbook — Photo/Misha Taylor
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Langley Fox — Photo/James Branaman

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Jen Humphrey — Photo/James Branaman
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Big Sur Road Trip Lookbook — Photo/Misha Taylor
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Kate Parfet — Photo/Shawn Hanna
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Three Rivers Lookbook — Photo/Caroline Mackintosh
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Big Sur Road Trip Lookbook — Photo/Misha Taylor
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Three Rivers Lookbook — Photo/Emily Knecht
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Three Rivers Lookbook — Photo/Caroline Mackintosh
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Three Rivers Lookbook — Photo/Caroline Mackintosh
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Three Rivers Lookbook — Photo/Emily Knecht
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Three Rivers Lookbook — Photo/Caroline Mackintosh
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Three Rivers Lookbook — Photo/Emily Knecht
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Three Rivers Lookbook — Photo/Caroline Mackintosh

 

All photos from Shop CHRISTY Dawn website and Instagram

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